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Word Of Mouth Marketing
One sure sign that Word Of Mouth In Marketing is so very important, it to take a walk through the mall, or along the main street of your neighbourhood, and you are sure to run across an unsettling number of businesses with, `For Sale`, or, `Going Out Of Business`, signs hanging in their windows. Certainly, a great number of these are victims of the current economic climate, but you can`t help but think, especially if the store hasn`t been there long, that something else must have gone wrong. Could Word of Mouth Advertising helped ?
Perhaps the store chose allocation or niche that simply did not jive with the area, a common mistake, but chances are they may have made the critical mistake of not advertising properly, or not providing quality service to the customers that made the effort to use their store. What may be most disturbing of all though, is the number of businesses that may have failed to keep up with the times, ignoring the importance that the internet, and in particular, social media marketing plays in the modern business model.
It`s no longer good enough to buy a spot in the Yellow pages and hand out flyers, businesses, both new and established, have to capitalise on the growth and popularity of social media marketing to help get their name out to the buying public. Doing so will create a viral buzz that is the online equivalent of word of mouth in marketing. It`s been long known that word of mouth is the most effective form of advertising; not only is it free, but when a customer passes on their good experience to a friend or colleague, it creates a trust factor that cannot be matched by any other form of traditional marketing.
The most common ways to launch an online marketing campaign, other just a plain old website, are to utilise the social media sites such as Facebook and Twitter. Just a few `likes` or positive tweets, can set off a wave of buzz that you can literally watch in real time. Youtube is another great way to start any viral campaign; using your own image and voice is a wonderful way to personalise your business, and combining all of these options in a blog ties it all together very nicely.
One technique that is seldom discussed, but is rising in popularity, is the use of free business leads. There are now countless sites online that are geared towards putting you in touch with customers that are specifically looking for what you have to offer. This process is simple to set up and is virtually automated once you do so. Most of these sites require you to submit some basic info about your business, as well as some keywords that will help match customers to your opportunity. Give your business the best chance of success by using the burgeoning social media market to your advantage.
There is a line from the movie, Field Of Dreams that says, `If you build it they will come`. That little catchphrase seems to be the thought process behind many of today`s chain type businesses. They throw up new locations, sometimes franchising out, with little regard for the customer or area they are establishing in. The idea seems to be simply to repeat the successes they had elsewhere by adopting a cookie cutter approach to business.
In this tough economic climate, that is an idea that simply won`t fly anymore. Businesses, whether they are new or established, are in a dogfight for customers, yet many seem to forget the one advertising strategy that has been around forever, and is arguably the most effective; word of mouth in marketing. Provide a friendly environment along with quality service and, not only will the customer return, they will gladly tell friends and colleagues of their great experience dealing with your business. Word of mouth creates a buzz that will lend credence and a mountain of trust for your business. An unsolicited rave review goes miles further than any high paid celebrity endorsement ever could.
Word of mouth in marketing has evolved as the popularity of the internet, and in particular social media, has soared in the past few years. Word of mouth has gone viral with businesses creating a branded online presence via sites like Facebook and Twitter, alongside their traditional website. Good buzz about a company can be created in real time as a single `like` or tweet can be on the pages of tens of thousands in a matter of minutes. That kind of marketing is invaluable and simply cannot be ignored. The social media route is an essential step for new businesses that don`t have the name recognition of the large chain stores.
It`s a highly effective way to get your name out there, offering discount codes and coupons to prospective customers in exchange for simply clicking that `like` button. In order to maintain that positive word of mouth though, these self-same businesses have to realise that it`s simply not enough to ride a viral wave of buzz, only to have the customer arrive at your store and have a miserable experience. Service is still the key component in maintaining the positive vibe created by your online marketing. It is just as easy for that customer to hit `unlike` after a single bad experience. That simple act can create a backwards trend in goodwill that can be hard to undo.
If the business owner and their staff can provide consistent, reliable service, then all the other good stuff like repeat sales, word of mouth in marketing, will take care of itself.
With the ever increasing number of people accessing the internet, businesses, both new and established, have been forced to re-think how they promote themselves. Building an online presence, whether with a traditional website, social media, or a combination of both, has become a must. This is all well and good, but these businesses must also keep in the mind the one method that has remained tried and true, regardless of technological advances; word of mouth in marketing.
Arguably, the best way to create a positive word of mouth buzz is to provide exceptional customer service. Too many businesses get caught up in pumping out glitzy ads, catchy slogans, and celebrity endorsements, all the while forgetting that it`s making the customer feel special that will bring them back. Take a book store as an example; the big chain store will have lower prices, book club memberships, and an overpriced coffee shop tucked in the corner, but will spend the whole time trying to up-sell their customers on everything from bookmarks to e-readers. Meanwhile, the little old book shop across the street has higher prices, an inferior selection, but has a small staff that remembers your name, what genre of books you like, and a friendly, inviting atmosphere that makes you feel at home.
It is exactly that level of service that will bring someone back and, more importantly, have that customer telling their friends about how cool that little old book store is.
Positive word of mouth in marketing is the cornerstone to the success or failure of any business. The person passing on the buzz has nothing to gain by doing so, which brings a level of honesty and trust that far outweighs any paid celebrity endorsements. Even if that celebrity is completely likeable, we are still aware that he or she is receiving a check for their thumbs up.
This is not to say that the internet has no place in word of mouth in marketing. It is actually quite the opposite, and it is now essential that businesses use social media outlets such as Facebook and Twitter to build positive feedback. Hitting that little `like` button and sharing with your online friends is the online equivalent of word of mouth in marketing, and doing so can create a viral buzz that will spread faster than the traditional method, which is why the web presence we spoke about earlier becomes so important. That `like` can turn into a website visit and a sale in the blink of an eye.
In order to succeed, businesses must pay the same attention to online service as they do to in-store, creating a unified standard of customer care across all platforms. Take care of your customers and they will take care of you via word of mouth in marketing.
Perhaps the store chose allocation or niche that simply did not jive with the area, a common mistake, but chances are they may have made the critical mistake of not advertising properly, or not providing quality service to the customers that made the effort to use their store. What may be most disturbing of all though, is the number of businesses that may have failed to keep up with the times, ignoring the importance that the internet, and in particular, social media marketing plays in the modern business model.
The most common ways to launch an online marketing campaign, other just a plain old website, are to utilise the social media sites such as Facebook and Twitter. Just a few `likes` or positive tweets, can set off a wave of buzz that you can literally watch in real time. Youtube is another great way to start any viral campaign; using your own image and voice is a wonderful way to personalise your business, and combining all of these options in a blog ties it all together very nicely.
One technique that is seldom discussed, but is rising in popularity, is the use of free business leads. There are now countless sites online that are geared towards putting you in touch with customers that are specifically looking for what you have to offer. This process is simple to set up and is virtually automated once you do so. Most of these sites require you to submit some basic info about your business, as well as some keywords that will help match customers to your opportunity. Give your business the best chance of success by using the burgeoning social media market to your advantage.
Attraction Marketing System
What is the true power of word of mouth in marketing?There is a line from the movie, Field Of Dreams that says, `If you build it they will come`. That little catchphrase seems to be the thought process behind many of today`s chain type businesses. They throw up new locations, sometimes franchising out, with little regard for the customer or area they are establishing in. The idea seems to be simply to repeat the successes they had elsewhere by adopting a cookie cutter approach to business.
In this tough economic climate, that is an idea that simply won`t fly anymore. Businesses, whether they are new or established, are in a dogfight for customers, yet many seem to forget the one advertising strategy that has been around forever, and is arguably the most effective; word of mouth in marketing. Provide a friendly environment along with quality service and, not only will the customer return, they will gladly tell friends and colleagues of their great experience dealing with your business. Word of mouth creates a buzz that will lend credence and a mountain of trust for your business. An unsolicited rave review goes miles further than any high paid celebrity endorsement ever could.
Word of mouth in marketing has evolved as the popularity of the internet, and in particular social media, has soared in the past few years. Word of mouth has gone viral with businesses creating a branded online presence via sites like Facebook and Twitter, alongside their traditional website. Good buzz about a company can be created in real time as a single `like` or tweet can be on the pages of tens of thousands in a matter of minutes. That kind of marketing is invaluable and simply cannot be ignored. The social media route is an essential step for new businesses that don`t have the name recognition of the large chain stores.
If the business owner and their staff can provide consistent, reliable service, then all the other good stuff like repeat sales, word of mouth in marketing, will take care of itself.
With the ever increasing number of people accessing the internet, businesses, both new and established, have been forced to re-think how they promote themselves. Building an online presence, whether with a traditional website, social media, or a combination of both, has become a must. This is all well and good, but these businesses must also keep in the mind the one method that has remained tried and true, regardless of technological advances; word of mouth in marketing.
Arguably, the best way to create a positive word of mouth buzz is to provide exceptional customer service. Too many businesses get caught up in pumping out glitzy ads, catchy slogans, and celebrity endorsements, all the while forgetting that it`s making the customer feel special that will bring them back. Take a book store as an example; the big chain store will have lower prices, book club memberships, and an overpriced coffee shop tucked in the corner, but will spend the whole time trying to up-sell their customers on everything from bookmarks to e-readers. Meanwhile, the little old book shop across the street has higher prices, an inferior selection, but has a small staff that remembers your name, what genre of books you like, and a friendly, inviting atmosphere that makes you feel at home.
It is exactly that level of service that will bring someone back and, more importantly, have that customer telling their friends about how cool that little old book store is.
This is not to say that the internet has no place in word of mouth in marketing. It is actually quite the opposite, and it is now essential that businesses use social media outlets such as Facebook and Twitter to build positive feedback. Hitting that little `like` button and sharing with your online friends is the online equivalent of word of mouth in marketing, and doing so can create a viral buzz that will spread faster than the traditional method, which is why the web presence we spoke about earlier becomes so important. That `like` can turn into a website visit and a sale in the blink of an eye.
In order to succeed, businesses must pay the same attention to online service as they do to in-store, creating a unified standard of customer care across all platforms. Take care of your customers and they will take care of you via word of mouth in marketing.
Get Help From Stableexpress
He at Stableexpress we have had a great deal of success helping businesses from all sectors, all over the globe to make money on the internet using Social Marketing. After a lot of time and money searching for the right opportunities, we have found a number of ways to make easy money on the internet. if you want more information on how we can help you embrace the power of word of mouth marketing please call us on 0800 0029120
