What is Search Engine Optimisation?

Good results generally means that your site appears in the first page, or top 30, of the list of websites returned by a search engine for a particular word or phrase search.

The optimisation process looks at factors such as keyword focus, page content, headings and titles, page code (META tags), page format and website popularity, and determines a site configuration and submission strategy to maximise your chances of being highly placed in search engine and directory listings for selected key phrases.

Q: Why do I need it?

A: Your customers use search engines more than any other method to locate websites (81% of web users according to Forrester`s `UK Internet User Monitor` 2000).
A: Good positioning in the search engines and directories will DRAMATICALLY INCREASE your visitor traffic.
A: Optimising for the best search engine positions will be the most important - and the most cost-effective - marketing investment you make in your site.

Q: How can Stableexpress help?

A: On this site you will find some hints and tips to help you understand some of the issues to consider in search engine optimisation, and links to some invaluable tools and resources if you`re looking to undertake this yourself.

A: Alternatively, if you`re looking for expert help, please look at the list of Stableexpress`s services and our client portfolio and testimonials. Stableexpress specialises in web positioning for both international and UK-specific search engines and directories.

Stableexpress relies on sound content, page and site construction to create websites which are easily indexed by the search engines, of genuine relevance for searchers, and which attract increased traffic and hence new business for clients.