Bo Hansson

Bo Hansson - Sweden

Keyword research is an important service in search marketing. Every local target market of a local business has its own geo-local keywords. Without the right keyword research, no matter how well the keyword optimization is, the page won�t still gain an impressive conversion rate. A searchable web page results in the search queries of the target market itself.

Apart from keyword optimization, onsite analysis is also important in local search marketing. Onsite analysis is the process of maintaining website�s search engine optimization. SEO experts double-check the different onsite elements of every web page. These include friendly URLs, title tags, header tags, and anchor texts. These elements are also optimized, thus increasing traffic interest and lead generation.
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