- We Help Equine Businesses
Anne Brigant
Anne Brigant - France
Aside from the importance of the anchor for matching information in the digital world, it also has the duality of being actionable content for consumers. As a business, your ultimate goal is to drive consumers to buy via calling or walking in the front door. Both pieces of information required to create this consumer behavior are fortunately part of the anchor. The content duality is essential for a consumer’s “recovery” search opposed to a “discovery” search for a business. Now that you understand the anchor, let’s review the original source of all this content and how it gets aggregated for consumers to search online.
Aside from the importance of the anchor for matching information in the digital world, it also has the duality of being actionable content for consumers. As a business, your ultimate goal is to drive consumers to buy via calling or walking in the front door. Both pieces of information required to create this consumer behavior are fortunately part of the anchor. The content duality is essential for a consumer’s “recovery” search opposed to a “discovery” search for a business. Now that you understand the anchor, let’s review the original source of all this content and how it gets aggregated for consumers to search online.
