Anne Bonnot

Anne Bonnot - France

Just as you are uniquely represented as an individual by your first and last name, social security or phone number, a business in the digital world requires something to identify it. Otherwise, all the related information is not linked and quickly becomes incongruent. Consider your web site link or email address, which is not typically used online to identify your business by the publishers. However, it is considered a useful attribute associated to your business and you want to make sure it gets correctly linked to your business or better yet your unique anchor. Otherwise, it could be incorrectly linked to another similar business or not match at all. In other words business content anchors are essential in the programmatic matching logic and everything else is just associated as attributes matched up by the anchor.