Anna Matejckova
Anna Matejckova - Czech
Managing your business content anchor
Now that you understand the business content anchor and the importance to your business online, let’s review how to manage it. Unfortunately, there is no silver bullet solution and it requires some time on your part. The first and most critical step is to research how you are currently represented across the data providers (e.g. Localeze, Acxiom, InfoUSA) and publishers (e.g. Google, Yahoo!, Bing) to determine your existing business content anchor.
Managing your business content anchor
Now that you understand the business content anchor and the importance to your business online, let’s review how to manage it. Unfortunately, there is no silver bullet solution and it requires some time on your part. The first and most critical step is to research how you are currently represented across the data providers (e.g. Localeze, Acxiom, InfoUSA) and publishers (e.g. Google, Yahoo!, Bing) to determine your existing business content anchor.