- We Help Equine Businesses
Andres Rivero
Andres Rivero - Uruguay
I have seen first hand a small business we know use Social Media Marketing effectively to grow. Our daughter-in-law Rebbecca (known to her legion of fans on Etsy and Ravelry as “Rebbecca Danger”) sells knitting patterns online and uses the knitting and crochet community on Ravelry to spread the word of her “Dangercraft.” She also blogs on her TypePad site (https://www.rebeccadanger.typepad.com/) and guest blogs on craft sites across the Internet. Her patterns are also sold in knitting stores, on Deep South Fibers and will soon be featured in a new book. Prior to the Internet and the development of social communities I don’t see how her business could have succeeded so quickly. It’s difficult to sell enough patterns in a local market to earn a living, and getting noticed by the big wholesale companies when you’re small was even more difficult. Social Media is the secret sauce that brings her unique brand of genius to the world. We expect to see her books translated into multiple languages and her fan base to continue it’s viral growth. We’re awfully proud of her and James (known to that community as Mr. Danger). They’ve been an inspiration for us to get this business started.
Is it right for your business? Like all of life’s difficult questions, the best answer is “it depends.” It depends on the kind of growth you’re looking for and the type of customers you cater to. It also depends on whether you or someone key in your company has the ability and passion for writing and interacting online. If nothing else, we suggest you follow the advice above and secure your fan page in FaceBook. It costs nothing, takes very little time and may prove to be a valuable asset to your business in the near future. We’ll explore more on this subject later.
I have seen first hand a small business we know use Social Media Marketing effectively to grow. Our daughter-in-law Rebbecca (known to her legion of fans on Etsy and Ravelry as “Rebbecca Danger”) sells knitting patterns online and uses the knitting and crochet community on Ravelry to spread the word of her “Dangercraft.” She also blogs on her TypePad site (https://www.rebeccadanger.typepad.com/) and guest blogs on craft sites across the Internet. Her patterns are also sold in knitting stores, on Deep South Fibers and will soon be featured in a new book. Prior to the Internet and the development of social communities I don’t see how her business could have succeeded so quickly. It’s difficult to sell enough patterns in a local market to earn a living, and getting noticed by the big wholesale companies when you’re small was even more difficult. Social Media is the secret sauce that brings her unique brand of genius to the world. We expect to see her books translated into multiple languages and her fan base to continue it’s viral growth. We’re awfully proud of her and James (known to that community as Mr. Danger). They’ve been an inspiration for us to get this business started.
Is it right for your business? Like all of life’s difficult questions, the best answer is “it depends.” It depends on the kind of growth you’re looking for and the type of customers you cater to. It also depends on whether you or someone key in your company has the ability and passion for writing and interacting online. If nothing else, we suggest you follow the advice above and secure your fan page in FaceBook. It costs nothing, takes very little time and may prove to be a valuable asset to your business in the near future. We’ll explore more on this subject later.
