Ana Etchandy
Ana Etchandy - Uruguay
If your main navigation menu is in HTML or CSS, and all your major pages have the same navigation menu, then all your important pages will be linked from many pages on your site. Minor pages on your site will have just one or two links from specific pages. The variation in the number of links to each page tells search engines very clearly which are the most important pages on your site.
If, on the other hand, your navigation menu is entirely in Flash or JavaScript, and you’ve got a sitemap as a Band-Aid solution, the only internal link to each major page that search engines can see will be from the sitemap. That gives each page on your site just one link, making it appear to a search engine bot that each page is as important as every other. That’s not accurate, and means that your most important pages won’t show up as high in search results as they should.
If your main navigation menu is in HTML or CSS, and all your major pages have the same navigation menu, then all your important pages will be linked from many pages on your site. Minor pages on your site will have just one or two links from specific pages. The variation in the number of links to each page tells search engines very clearly which are the most important pages on your site.
If, on the other hand, your navigation menu is entirely in Flash or JavaScript, and you’ve got a sitemap as a Band-Aid solution, the only internal link to each major page that search engines can see will be from the sitemap. That gives each page on your site just one link, making it appear to a search engine bot that each page is as important as every other. That’s not accurate, and means that your most important pages won’t show up as high in search results as they should.