- We Help Equine Businesses
Allan Watts
Allan Watts - Australia
IS IMAGE MORE IMPORTANT THAN NAME?
Yes. On the Internet, looks are more important than anything. As a matter of fact, a research by Stanford University (October, 2002) indicated that Design Look was the most important factor in determining credibility for a web site, among US Internet users. 46% of the 2,440 respondents thought that design was more important than identity of site operator (8.8%), affiliations (3.4%), name recognition and reputation (14.1%) - attributes that many site owners believe will draw people to their site. After design, the second most important factor for them was Information Design/Structure (28.5%), followed by Information Focus (25.1%). Which shows how sophisticated Internet users are.
IS IMAGE MORE IMPORTANT THAN NAME?
Yes. On the Internet, looks are more important than anything. As a matter of fact, a research by Stanford University (October, 2002) indicated that Design Look was the most important factor in determining credibility for a web site, among US Internet users. 46% of the 2,440 respondents thought that design was more important than identity of site operator (8.8%), affiliations (3.4%), name recognition and reputation (14.1%) - attributes that many site owners believe will draw people to their site. After design, the second most important factor for them was Information Design/Structure (28.5%), followed by Information Focus (25.1%). Which shows how sophisticated Internet users are.
