Alison Dent

Alison Dent - Australia

SELECT THE MOST APPROPRIATE PROMOTIONAL TOOL:

You will need to carefully select which tool to use, especially if you are a small business on a limited budget. Consider how you are more likely to reach your audience more effectively:

Who is your target audience?
What do they like?
What do they aspire to achieve?
Do they watch TV, listen to the radio, read print or surf the Internet?
How do they behave?
Study how your most successful competitor is handling their communications and analyze reports for your industry.
Knowing what works (and what doesn`t) can help you ensure a higher return on investment.