Alisija Zabavska-Granger
Alisija Zabavska-Granger - Lithuania
DEFINE THE PURPOSE OF YOUR PROJECT:
Before you decide what promotional tool is right for you, you should clearly know what you intend to achieve with it. Ask yourself if you want to:
Inform: Raise awareness of a new product or feature, for example
Instruct: Tell audience how to (reply, purchase, use, etc.)
Interpret: Help audience develop own perception of value or use
Persuade: Prompt desired action, lead prospects to take a step
DEFINE THE PURPOSE OF YOUR PROJECT:
Before you decide what promotional tool is right for you, you should clearly know what you intend to achieve with it. Ask yourself if you want to:
Inform: Raise awareness of a new product or feature, for example
Instruct: Tell audience how to (reply, purchase, use, etc.)
Interpret: Help audience develop own perception of value or use
Persuade: Prompt desired action, lead prospects to take a step