- We Help Equine Businesses
Alice Barker
Alice Barker - New Zealand
PROJECT YOUR ROI
Now that you have selected the best possible vehicle for your advertising message, take your math skills a little further to help you determine if it is or it is not worth buying the ad space. This simple math exercise can save you thousands of dollars in advertising and bring you thousands of dollars in revenue over the years:
I - Multiply the audience by the lowest response rate (as little as 1-3%), to find the number of possible responses
II - Multiply the number of responses for a likely conversion rate (for example, 20% of respondents will actually buy) to find out how many sales you can expect to make
III - Multiply that by the dollar value that each new client represents
IV - The resulting figure is your estimated ROI
PROJECT YOUR ROI
Now that you have selected the best possible vehicle for your advertising message, take your math skills a little further to help you determine if it is or it is not worth buying the ad space. This simple math exercise can save you thousands of dollars in advertising and bring you thousands of dollars in revenue over the years:
I - Multiply the audience by the lowest response rate (as little as 1-3%), to find the number of possible responses
II - Multiply the number of responses for a likely conversion rate (for example, 20% of respondents will actually buy) to find out how many sales you can expect to make
III - Multiply that by the dollar value that each new client represents
IV - The resulting figure is your estimated ROI
