Alibek Kurashev

Alibek Kurashev - Russia

KNOW YOUR ALTERNATIVES
No matter how much you are spending in advertising, it is only worth doing it when it can have a significant impact on your future revenue. After determining your target audience, compare the costs of reaching similar audiences through different vehicles. Analyze the pros and cons of each media. Compare the Cost Per Thousand (CPM) figure among the alternatives, before you make a final decision.