- We Help Equine Businesses
Ali Yousif Ashoor
Ali Yousif Ashoor - Bahrain
How to make better advertising and marketing decisions Part III: Other factors in advertising success
As mentioned in the previous example (Part II: Purchasing advertising space), not every one of the readers of the publication in which Mr. Smith is advertising will be responding to his ad. This may be due to some factors that you may or may not be able to control. Some are closely related to the creative approach while others may be more of a consumer reaction:
Advertising attentiveness from the audience (they are just not paying attention!)
Lack of communication (poor creative, message not clear or effective, timing)
Lack of persuasion (poor creative, message not clear or effective)
Lack of desire to respond to advertising (no clear benefit for immediate response, no immediate need)
Lack of desire or means to purchase (product does not fit budget and/or needs)
How to make better advertising and marketing decisions Part III: Other factors in advertising success
As mentioned in the previous example (Part II: Purchasing advertising space), not every one of the readers of the publication in which Mr. Smith is advertising will be responding to his ad. This may be due to some factors that you may or may not be able to control. Some are closely related to the creative approach while others may be more of a consumer reaction:
Advertising attentiveness from the audience (they are just not paying attention!)
Lack of communication (poor creative, message not clear or effective, timing)
Lack of persuasion (poor creative, message not clear or effective)
Lack of desire to respond to advertising (no clear benefit for immediate response, no immediate need)
Lack of desire or means to purchase (product does not fit budget and/or needs)
