Ali Yousef Al-Malki

Ali Yousef Al-Malki - Qatar

Each case is a unique case; there are no set answers. As in advertising, your success will depend a great deal on the quality of your target audience, how much revenue your new customers generates, and how many people responding are likely to turn into buyers. An appealing design and great copy, plus a planned strategy (including frequency) also determine the outcome. Keep in mind that every promotional piece, every advertising and every marketing tool you produce is carrying your product or company name. Your professional image is one of your most precious assets, so you must ensure that every and each marketing piece you produce, mail out, deliver or distribute is contributing to enhancing your professional image, promoting brand awareness and ultimately building up your brand equity.