Ali Taha Al Hayajna

Ali Taha Al Hayajna - Jordan

How to make better advertising and marketing decisions

Other marketing efforts

integrate your marketing communications
Just as in advertising, you can also estimate your ROI for almost any marketing tool - including direct mail and Internet marketing. Just consider the following elements:

Costs involved (add all costs involved, directly and indirectly)
Number of pieces / impressions / recipients reached
How much you will be charging for the products or services being promoted
The expected percentage of response (always calculate conservatively)
The expected percentage of sales from those responding (be conservative)