Alexis Baeyens
Alexis Baeyens - UK
Many companies want to handle their copywriting in-house, but few have the talent and the experience to do so. If you are investing in a direct mail campaign, a radio spot, or print advertising, it is very important that you get the message right. Hiring a copywriter is very cost-effective, because it is a relatively small investment that will bring you higher return through increased response rates. Think about how a professional copywriter may contribute to your advertising, direct mail campaign, or any other marketing communications project. Ask the prospective copywriter, freelance writer or technical writer for samples of their work, as well as references from past clients.
Many companies want to handle their copywriting in-house, but few have the talent and the experience to do so. If you are investing in a direct mail campaign, a radio spot, or print advertising, it is very important that you get the message right. Hiring a copywriter is very cost-effective, because it is a relatively small investment that will bring you higher return through increased response rates. Think about how a professional copywriter may contribute to your advertising, direct mail campaign, or any other marketing communications project. Ask the prospective copywriter, freelance writer or technical writer for samples of their work, as well as references from past clients.